YOU'RE GOOD AT
WHAT YOU DO.
HE'S GOOD @ SOCIAL.
A suite of stackable social media services designed to help your brand stand out, communicate clearly, and make the internet work a little harder for you 🚀
SOCIAL MEDIA +
CONTENT
STRATEGY
One system that settles what your brand says, what it makes, and how the two finally stop working against each other. 🧠
Because a social media strategy without content direction is a plan with no substance — and a content strategy without distribution clarity is creative work with no engine.
My Approach
I start by getting obsessively familiar with your brand — your voice, your audience, your competitors, and the gaps no one's filling. Then I build a strategy and content system together from day one, because one without the other is only half the picture. 🔍
What's included:
How It Comes to Life
You get a full strategy deck with platform-specific recommendations, content pillars, and a posting roadmap — plus monthly editorial calendars with captions, creative briefs, hashtags, and everything you need to execute. No guesswork. ✅
Outcomes
A clear, connected system for showing up consistently, communicating effectively, and building a brand presence that actually works.
Everything starts here. Strategy is the backbone of every other service. 🦴
CONTENT PRODUCTION
Photography, videography, reels, graphics — built to perform, and yes, also very good-looking. Nobody stops scrolling by accident. 📸
My Approach
Every shoot starts with the strategy, then the pretty. I direct content for the platform it lives on, the people watching it, and the algorithm deciding who gets to see it. 🎯
How It Comes to Life
From creative direction and mood boards to production day and final delivery — I handle the full pipeline. You get a library of polished, ready-to-post assets organized by content pillar and platform. ✨
Outcomes
A library of high-quality content that makes your brand look like a million bucks — and performs like it, too. 💰
What's included
The receipts speak for themselves. 💅
SOCIAL MEDIA
ACTIVATION
Day-to-day publishing, community management, engagement, and platform optimization. Because great strategy means nothing without consistent execution. 🔁
I treat your social channels like a living, breathing brand experience — not a bulletin board. Every interaction is intentional, every reply is on-brand, and every post goes out at the right time with the right context.
What's included:
How It Comes to Life
I manage your channels day-to-day: scheduling, publishing, engaging with your community, responding to DMs, and optimizing based on real-time performance. You stay in the loop without being in the weeds. 📲
Outcomes
An always-on social presence that's engaging, responsive, and growing — without you having to live on your phone. 🙌
COMMUNITY ENGAGEMENT
Building an engaged community of relevant fans who are toasty warm with enough trust to buy from you. Because a quiet room of the right people beats a crowded room of the wrong ones. 🔥
My Approach
I focus on connection over counting. Community isn't a follower number — it's the felt sense that your people actually get you, trust you, and want to stick around. Every interaction is designed to turn curiosity into belonging. 💛
How It Comes to Life
I build engagement rituals, reply strategies, DM conversations, and collaboration pipelines that make your audience feel seen. The goal isn't more eyeballs — it's warmer relationships with the people most likely to buy, refer, and rave about you.
What's included
Outcomes: A toasty-warm community of relevant fans who know, like, and trust your brand — and are ready to buy, refer, and show up for you. 🤝
PERFORMANCE + REPORTING
Monthly analytics, content performance reviews, and data-driven recommendations. Because what gets measured gets improved. 📈
My Approach
I don't just pull numbers — I translate data into decisions. Every report comes with clear takeaways and actionable next steps so you always know what's working, what's not, and what to do about it. 🧠
How It Comes to Life
Every month you get the numbers that matter — reach, engagement, growth, top content, who's watching, and what we do next. Then we talk it through, because a PDF nobody opens isn't reporting. 🤝
What's included
Outcomes
Clear insights that show what's working and what to double down on — so every decision is backed by real data, not vibes. ✅
DONE-FOR-YOU ISN'T THE ONLY WAY
I also work as a social media + content coach for founders, teams, and creators who want to get great at this themselves. Whether you want private guidance, a community classroom, or hands-on team training — there's a format for you.
1:1 Coaching Packages
Private, focused coaching for founders, creators, and marketing leads who want personalized strategy, feedback, and accountability.
- Monthly strategy calls
- Content reviews & audits
- Voice memo support
- Custom action plans
Social Studies
A weekly live group coaching classroom for creators and small business owners building social media skills together. Fall/Winter cohort runs Fridays, 10–11 AM AST, Sept–Feb.
- Weekly live sessions
- Peer community
- Real-time feedback
- Affordable access
Workshops & Team Training
Bring me in to teach your team. Hands-on sessions that leave your crew genuinely better at this.
- BACKSTAGE strategy workshop
- CONTENT THEATRE creation workshop
- CONTENT CULTURE corporate training
- Custom team sessions
Want to see the full coaching menu — including packages, pricing, and workshop details?
Ways to work together.
Every brand is different. Choose the format that fits your needs and goals.
STRATEGY INTENSIVE
One focused session on your brand's social strategy. You leave with a plan, not a vibe.
THE HG@S CONTENT ENGINE
Ongoing strategy, content, and management—the FULL package for brands that want consistency.
CONTENT PRODUCTION
Planned + branded social media content creation sessions to build your content library.
SOCIAL MEDIA + CONTENT COACHING
Strategic guidance for teams and founders who want to get better at social media themselves.
Explore each service
Full detail on how each part of the system works — and who it's built for.
GOOD WORK FOR GOOD PEOPLE.
As a queer business owner, I know what it means to build something from scratch in spaces that weren't always built for you. That's why I'm especially motivated to support queer-owned and operated businesses, brands serving queer communities, and charity & nonprofit organizations doing meaningful work.
Queer-owned businesses, brands serving queer audiences, and charitable organizations receive 10% off all HG@S services. No hoops, no fine print — just reach out.