CONTENT STRATEGY
Content calendars, creative concepts, copywriting, and editorial direction — all mapped out and strategic. Based in Fredericton, New Brunswick, serving brands across Atlantic Canada and nationally.
I treat your content like an editorial brand. Every post has a purpose, a hook, and a reason to exist. No more scrambling for what to post — your feed tells a cohesive story, not a random collection of moments.
Winging it leads to burnout.
Every month you'll receive a fully built-out content calendar with captions, creative direction, hashtags, and a posting schedule. Everything is reviewed, refined, and ready to execute — no guesswork on your end.
As a content strategy consultant based in New Brunswick, I've written thousands of captions and planned hundreds of content calendars. I know how to blend brand voice with platform trends, and how to write copy that makes people stop scrolling and start engaging.
What's Included
Content calendars & editorial planning
Caption writing & copywriting
Creative briefs & direction
Content pillars & themes
Hashtag strategy
Campaign concepts
Content batching systems
Platform-specific formatting
Content strategy works hand-in-hand with social media strategy and Instagram strategy. See client results or get in touch.