SOCIAL MEDIA MANAGEMENT
Looking for a social media manager? You may actually need more than someone to schedule posts.
He's Good @ Social provides senior social media management and fractional social media director support for businesses in Fredericton, New Brunswick and across Atlantic Canada — strategy, creative direction and execution, run by one person who's done this for over a decade.
Posting is the last 10%.
The person who schedules your posts is one piece of the equation. What usually goes missing is the part before it: the strategy, the creative direction, the editorial plan, and someone senior deciding what's worth making in the first place.
That's what this is. Strategic oversight plus execution support — a fractional social media director sitting at the level where the decisions get made, not a queue of posts filling a calendar.
It works alongside internal teams, freelancers, photographers and agencies. If you have people, they get direction and coaching. If you don't, the work still gets made.
What the scope covers
Every engagement is custom — built around what your brand already has and what it's actually missing.
Social media strategy + channel direction
Editorial planning + content calendars
Creative direction for every asset
Content planning and production oversight
Publishing + scheduling where included
Community and platform oversight where included
Performance monitoring + optimization
Campaign planning + launch support
Ongoing strategic guidance for your team
Coaching internal staff so capability stays in-house
Senior social leadership, part-time.
Most businesses in New Brunswick can't justify a full-time social media director, and most don't need one. What they need is someone senior owning the direction, quality bar and priorities — a set number of days a month.
A fractional social media director sets the strategy, runs the editorial calendar, directs the creative, keeps reporting honest, and makes the calls about where attention and budget go next.
Ten-plus years running social for organizations like New Brunswick Community College and Atlantic Lottery is the experience your brand rents. The case studies show what that looked like in practice.
Where to go next
Start with social media + content strategy, add social media content creation, tighten one channel with Instagram strategy, or build the skill inside your team through social media training and workshops.