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    A weekly editorial column on social media, culture, brand thinking, and the business of being online.

    By Jared Goodman

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    You Don't Own Your Social Media. You Rent It.
    Strategy
    April 5, 2026

    You Don't Own Your Social Media. You Rent It.

    A sharp editorial piece on platform risk, account loss, TikTok dependency, Meta moderation, and why brands need to stop building their businesses entirely on rented social media land.

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