... AND HE DID THAT!
🎬🎯
I've spent the last 10+ years running social for some of the most iconic brands in the Maritimes. Let's add YOU to this epic list ✨
These are the receipts behind social media + content strategy, content creation and social media management and fractional social leadership for brands across New Brunswick and Atlantic Canada.
NBCC
5 YEARS. 6 CAMPUSES. 150% AUDIENCE GROWTH YOY.
I ran social for New Brunswick's community college for five straight years — building the strategy, shooting the content, and shipping it. Human-centered storytelling turned an institution into a channel students actually followed.
- ✦5–10% sustained engagement per impression
- ✦$21.8M campaign supported with social storytelling
- ✦Founded NBCC's Pride initiative → formal committee
Strategy and execution together — no deck-and-disappear.
Hidden Secret Recovery
A BRAND-NEW PAGE. 193K VIEWS IN 28 DAYS.
A private addiction treatment facility opened into public backlash with no social presence. Community-first content flipped the sentiment — a ~2,300-follower page was posting 30–39K reach, and social became their #1 inquiry channel.
“Jared came into our project during a crisis period and immediately became a steady, strategic presence for our team.” — Adam Beman, CEO
Atlantic Lottery
LED THE TEAM BEHIND AN $80M NATIONAL MOMENT.
Stepped in as Social Media Lead for peak campaign and festival season at one of Atlantic Canada's most recognized brands. Led a five-person team, introduced structured planning, living calendars, and batch shoots — then shipped a national jackpot moment on top of it.
- ✦Led a team of 5: coordinator, creator, 2× CM, intern
- ✦Summer festival activations across Atlantic Canada
- ✦Introduced the team to a structured content system
“Strategy that feels like creative, and creative that performs like strategy.”
Jared Goodman
Founder, He's Good @ Social
Have you seen
my stuff?
Brands I've managed, built content for, or helped glow up across social. ✨
The work
in motion.
A few favorites — hit play and see the creative energy for yourself. 🔥
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Oh! And he's a
writer too! 😏
My words have been featured by some pretty cool publications. Strategy meets storytelling — on and off social. ✨
