No pop quizzes.
Just better posts.
You're the star AND the executive producer. 😉
SOCIALSTUDIES
Learn how to run the social media department when the social media department is you.
A six-month live social media coaching program for solopreneurs who want to strengthen their social media presence — but don't know where the hell to start.
The September 2026–February 2027 cohort is currently underway and enrollment is closed.
Applications open soon.
Join the waitlist to be the first to know when applications open.
Social media is a stage.
Your brand is the star of the show. And when you're a solopreneur, you're also the executive producer. 😉
You're running the business.
You're doing the work.
You're answering the emails.
You're selling the thing.
And somewhere between all of that, you're expected to understand algorithms, come up with ideas, make videos, write captions, build an audience, and figure out what the hell you're supposed to post today.
There's no strategist, creative director, content producer, community manager, or analyst behind you. You ARE the social media department.
That's where Social Studies comes in.
Social Studies is a collaborative six-month coaching classroom designed to teach solopreneurs the skill of social media.
- → Not how to become a full-time content creator.
- → Not how to chase every algorithm update.
- → Not how to make every post go viral.
The transformation? You won't need someone else to tell you where to start anymore.
Six months. One deliberate journey.
Not a random pile of weekly tips. Each act builds on the last.
Foundations
Before worrying about what to post, we learn how to think about social media — audience, brand, platforms, content, brand presence, the HG@S philosophy, and why your business is on social media in the first place.
Learn how the stage works.
Strategy
Together, we co-build a mini signature HG@S social media + content hybrid strategy deck for your business — built around your audience, perspective, personality, goals, and what you can realistically sustain as a solopreneur.
Decide what show we're putting on.
Production
Strategy becomes action. We build your first content calendar, decide what needs to be made, plan the content shoot, and start creating.
Make the damn content.
Practice
Not "advanced social media." Practice. Publish. Experiment. Review. Adjust. Try again. This is where you get over the fear of the flop — because you have to be willing to be shitty at something before you can expect yourself to be a superstar at it.
"Okay… what do I do next?" — answered by you.
Save yourself a seat for March 2027.
Applications open soon. Waitlisters hear first.
We study the hits and the flops.
Social Studies pays close attention to both your top-performing and bottom-performing content — so you learn to read performance without letting the numbers run your creative process.
A flop isn't a personal failure. It's information.
What worked?
What didn't?
What should we double down on?
What should we try differently?
What deserves another chance?
What can we confidently abandon?
We know the rules. We just don't let them run the classroom.
You'll absolutely learn what's happening on the platforms. You'll be aware of the standards. But we don't build your entire presence around appeasing an algorithm — sometimes we dance to the beat of our own drum anyway.
Curiosity over perfection.
Collaboration over competition.
Progress over performance anxiety.
"It only has to make sense to me."
What happens in class.
Live and collaborative. This isn't six months of watching Jared lecture about social media.
News + Platform Updates
What's actually happening across platforms — algorithm shifts, new features, tests, and what you should know before you create this week.
Lessons + Workshops
A lesson tied to where we are in the semester — foundations, strategy, production, or practice — with room to stay flexible when the class needs it.
Account + Content Reviews
We look at real accounts and real posts together. Celebrate the wins, troubleshoot the weird stuff, and learn from other solopreneurs in totally different industries.
Q&A + Hot Seat Coaching
Bring the content problem, the strategy puzzle, or the question you think you should already know the answer to. We work through it out loud, in real time.
Somewhere to bring the messy middle.
- → The post you're afraid to publish.
- → The Reel that inexplicably got 14 views.
- → The idea you can't figure out.
- → The thing that suddenly worked.
- → The question you think you should already know the answer to.
Bring it to class. We'll figure it out together.
The solopreneur behind the brand.
…but the profession is secondary.
You're good at the thing you started your business to do.
You didn't start it because you wanted to become a social media expert.
You know social media could help. You want a stronger presence.
You just don't know where to start.
Low pressure. High curiosity.
Collaborative, not competitive. Between classes, the group community space keeps the conversation going. And in this room, you're allowed to:
"What if this doesn't perform?"
"Let's find out."
What classmates are saying.
Real feedback from the Social Studies pilot cohort.
The format works. We tested it.
Before the first full semester, I piloted Social Studies with a small group of entrepreneurs, a realtor, industry pals, and someone working in the queer art and drag space.
For five Fridays, we tested the live format — platform updates, lessons, Q&A, hot-seat coaching, content assignments, and learning from each other.
The conversations were useful. The feedback was strong. And the classmates started showing up for each other online, too.
Frequently asked questions.
Who is Social Studies for?
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Solopreneurs — the person behind the brand who is also the entire social media department. Consultants, realtors, photographers, designers, coaches, makers, creatives, and independent professionals who want a stronger presence but don't know where to start.
Do I need to know anything about social media to join?
+
Nope. You don't need to show up already knowing what you're doing. Month one starts with foundations for exactly that reason.
Will this make me go viral or guarantee growth?
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No — and anyone who promises that is selling something else. Social Studies teaches you the skill of social media: how to understand your brand, build a strategy, make content, publish it, study what happens, and decide what to do next.
Is this a course?
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It's a six-month live coaching classroom with a deliberate progression — Foundations, Strategy, Production, then three months of Practice. Live lessons, workshops, reviews, Q&A, and hot-seat coaching with a small group of fellow solopreneurs.
Can I join the current cohort?
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The September 2026–February 2027 cohort is already in session and enrollment is closed. The next semester runs March–August 2027. Join the waitlist and you'll be the first to know when applications open.
What if I can't attend every class live?
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Life happens. Show up when you can — the classroom is built so you can bring whatever you're working on, wherever you are in it.
Is there homework?
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Sometimes — optional assignments or worksheets when the class is working through something specific. Nothing overwhelming. No pop quizzes. Just better posts.
Next semester: March–August 2027 🎓
Our current September 2026–February 2027 cohort is already in session, and enrollment for the current semester is closed.
But we'll be welcoming a new classroom of solopreneurs beginning in March 2027. Applications open soon.
Class isn't in session for you quite yet. But you can save yourself a seat.
Join the waitlist and be the first to know when applications open.