BACKSTAGE
Social media is a stage. This is where we go behind the curtain.
A live HG@S workshop experience for teams, entrepreneurs, organizations, and industry groups who are done guessing their way through content — and ready to understand how social media actually works.
Part keynote. Part strategy lab. Part creative confidence boost.
What happens BACKSTAGE?
Most people only see the performance.
The post. The reel. The caption. The trend. The polished little square on the feed.
But the part that actually makes social media work happens before anything gets published.
BACKSTAGE takes your room behind the curtain of content strategy, storytelling, audience connection, brand presence, and creative decision-making — so social media stops feeling like a mystery and starts feeling like a system you can actually use.
"You are not bad at social media. You have just never been shown what's happening behind the curtain."
Who belongs in the room?
Business owners who know they need to show up online but don't know what to say.
Teams creating social content without a clear strategy behind it.
Organizations that want a stronger, more human brand presence.
Industry groups looking for a practical, energizing social media training.
Staff, leaders, or creators who feel awkward, overwhelmed, or unsure about content.
Anyone who knows social matters but wants it to feel less random, less cringe, more useful.
BACKSTAGE can be customized for the audience in the room — entrepreneurs, realtors, internal teams, service providers, public-facing organizations, or creative professionals.
What we unpack behind the curtain
The role social media actually plays
Why social isn't a bulletin board or a trend machine — it's a visibility engine, a trust-building tool, and a creative distribution channel.
Audience psychology
What actually makes people stop, care, watch, save, share, trust — and eventually take action.
Content strategy
How to connect business goals, audience needs, platform behaviour, and creative ideas into one direction that makes sense.
Brand storytelling
How to move beyond 'here's what we sell' and start building a brand people actually feel something about.
Creative confidence
How to lower the pressure, reduce the cringe, and make content creation feel human, practical, and possible.
Next-step planning
Attendees leave with clearer ideas, stronger direction, and practical next steps they can actually use after the workshop.
Not another boring social media seminar.
BACKSTAGE is designed to feel alive. This is not a sit-there-and-be-talked-at training where everyone leaves with a half-finished notebook and no idea what to do next.
✦ Run of Show — Format Includes
The room gets strategy, clarity, and creative momentum — not a lecture they forget by Monday.
What your team leaves with
A clearer understanding of how social media actually works.
Practical content ideas they can use right away.
A stronger sense of what their brand should be saying.
More confidence around showing up online.
A better understanding of what makes content valuable.
A shared language for social media strategy.
Clear next steps for content planning, creation, or execution.
The goal isn't to make everyone internet famous. The goal is to make social media feel strategic, human, useful, and way less intimidating.
Built for the room you're bringing me into.
BACKSTAGE can be shaped around the needs of your team, organization, event, or industry group.
Act I
BACKSTAGE: Keynote Session
Best for conferences, team days, industry events, and groups that need a high-energy introduction to modern social media strategy.
Act II
BACKSTAGE: Strategy Workshop
Best for teams or business groups that want interactive exercises, practical planning, and a clearer content direction.
Act III
BACKSTAGE: Custom Training
Best for organizations that need a session built around internal content culture, employee advocacy, brand storytelling, or platform-specific challenges.
Custom quotes available based on format, length, location, and level of customization.
Why HE'S GOOD @ SOCIAL?
BACKSTAGE is led by me — Jared Goodman, the strategist and creator behind He's Good @ Social.
For more than a decade, I've worked inside social media — building content strategies, producing social-first creative, leading brand storytelling, and helping organizations understand how to show up online with more clarity and confidence.
HG@S blends strategy, creativity, platform fluency, and a deeply human understanding of why people connect with content in the first place.
The algorithm is not a god. The content machine is not magic. Let's go backstage and learn how the show is made.
Ready to bring BACKSTAGE to your room?
Team training, industry event, business workshop, professional development day that people actually want to attend — BACKSTAGE gives your people a smarter, clearer, far less robotic way to understand social media.
Tell me about your audience, your goals, and the room you're trying to energize — and I'll help shape the right version of BACKSTAGE for you.